The design for this Steeped Coffee bag was inspired by an existing bag design for the North Shore blend and was created to carry over the look and feel. Being intentional with both branding and product consistency builds trust and product recognition, an important piece of any brand.
MUG and Steeped coffee bag design
This booklet was created for Fika Coffee with the goal informing customers about the coffees the company is offering. The hope was to get customers to understand where the coffee comes from, the people/culture who live in those places, and how the coffee was grown and roasted. I was provided with the copy, a handful of images and instructions to create a design that make the stats digestible and interesting, while being easily replicated for future coffee offerings (in other words, it could be used as a rough template/example).