This project was a collaboration between Hoaglund Designs, Fika Coffee and Java Moose. Each bag of coffee sold raised $10 that was used to directly support local Cook County, Minnesota residents with their livelihoods and every day needs. About $30,000 was raised and donated to local community members for things such as unexpected car repairs, medical bills and clothing.
From a design and marketing perspective, my role was to develop the brand identity, create the packaging design and craft supporting marketing materials. Beyond that, my role was to help develop the project format, implement the project and select project recipients.